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“I kind of started this whole thing as a parent who loved to travel but didn't want to travel with their child,” says Erika Bud, about the origins of her family travel podcast Planes,Trains & Kids Abroad. It wasn’t until she had a daylong layover in China en route to Australia, and watched her then-five-year-old son interact in wonder with his new surroundings, that she changed her stance. ...

“Google values original content (such as podcasts), and Google values content that comes from humans,” says Sarah Lockwood, “And I think that our team of really talented podcast show note writers and experts do a wonderful job of really enticing listeners to care about your show and to be intrigued and want to play it. Also, balancing out the considerations of search engine optimization, AI is ...

Whether it be TikTok, Instagram, or the often underutilized Youtube, you want to find out where your potential candidates hang out on social media just as you would do with customers. Andrea explains that you should locate where candidates gather and then make your presence known there. Candidates are certainly evaluating companies via social platforms, particularly dedicated employment review ...

Aloha is the spirit of love and fellowship that Amy Connelly weaves into each piece of her eco-friendly beachwear and Turkish towel lines at Shaka Love. What makes this Turkish towel so impactful is not just its weave, known for being quick drying and superabsorbent, but more importantly, buying one of these towels contributes to water conservation and equity across the globe. As it turns out,...

“I felt all of it,” says Cheri Ruskus, “the highest highs and the lowest lows.” Starting her first business in her 20s, she experienced all of the emotions that most entrepreneurs have felt or are likely to feel. Some of this is due to her recently diagnosed ADHD, which, she says, many entrepreneurs have. It’s not an affliction, but just a different way of learning, she says. It also explains w...

“They’ll come to us and not ruin our wheels? Awesome,” is the essence of the customer reaction to Blu Mobile Tire. Despite launching their business in March of 2020 as COVID hit, Frank and Jen’s mobile tire repair service quickly took off thanks to this balance of convenience and trustworthy, ethical customer service. The service they’ve created saves busy people hours spent waiting in the mech...

"Nobody wants to mess up their payroll," says Pincus Schiff, Co-Founder of Friday, "If you do, you'll hardly get out of it." Friday is a team management software that allows small businesses to conduct their payroll, with the added benefit of helping their teams communicate and connect. Known as "The Payroll Guy," Pincus recognized that many people seek the service of payroll agents because the...