Focus Feeds Business Success

“I felt all of it,” says Cheri Ruskus, “the highest highs and the lowest lows.” Starting her first business in her 20s, she experienced all of the emotions that most entrepreneurs have felt or are likely to feel. Some of this is due to her recently diagnosed ADHD, which, she says, many entrepreneurs have. It’s not an affliction, but just a different way of learning, she says. It also explains why entrepreneurs are attracted to ‘Bright, Shiny Objects,’ the new name of her podcast (formerly Business Victories Podcast).

Chief among these feelings is the fear of failure–or, just as often–the fear of success. Many entrepreneurs are afraid of the responsibility that comes with success and so move on to the next thing before finishing the last one.

Beyond the feelings are the experiences she shares with so many other entrepreneurs. After 16 years as the owner of a successful call center, her business became another casualty of the dot com bubble burst. From this low moment, she started writing ‘The Victory Letters,’ stories meant to encourage and relate to entrepreneurs who are experiencing many of the same scenarios. The letters eventually became her first book of the same name, and she still sends a new one out via email every Monday morning.

Her support for entrepreneurs continues with ‘The Victory Circles,’ her business coaching business that she has run for over 20 years. Once a month for six months, groups of ten business leaders gather to benefit from Cheri’s knowledge...

source: https://theachieversshow.podbean.com/e/focus-feeds-business-success/

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