Corinne Morahan on Building a 7-Figure Business After 40, with Lindsay Pinchuk on Dear FoundHer…
Corinne Morahan, Founder of Grid and Glam was interviewed by Lindsay Pinchuk on Dear FoundHer…Building a 7-Figure Business After 40
Today we welcome Corinne, an entrepreneur whose story resonates with change, growth, and vision. Like many entrepreneurs, Corinne’s journey began when she left her corporate job in pursuit of her passion. By leveraging her skills and experience from her college education and her previous jobs, Corinne has grown her company, Grid and Glam, into a 7-figure business in just a few years, allowing her professional organizing services to reach households all over the country.
In this episode, Corinne reveals the inner workings of her business and the evolution of her membership program. She explains how the program focuses on organizing different spaces in the home each month, providing members with step-by-step guidance and support. By using consumer research and social media, Corrine is able to provide her members with a program that grows with them over the years. But the key to the longevity of her success? Her team. Corinne’s story is truly a testament to the potential of later-life achievements that everyone needs to hear.
Key Insights:
- Building a successful business requires a combination of intuition and market research. Grid and Glam’s success is a testament to this approach.
- Creating a minimum viable product and testing it in the market can help validate the demand for a business idea before investing significant time and resources.
- Engaging with the audience and listening to their feedback is crucial for understanding their needs and continuously improving the business.
- Building a strong team is essential for scaling a business. Corinne's team includes a head of in-person organizing, virtual assistants, and a tech VA to handle different aspects of the business.
- Diversifying revenue streams and exploring new opportunities can help expand the business and cater to different target markets. Corinne's coaching programs for professional organizers and female entrepreneurs are examples of this approach.
Quotes:
"At the end of the year, you've got no more decluttering to do. You've got no more organizing to do ever again. All you have to do is maintain it." (20:57 | Corinne Morahan)
"I realized very early on the power of Instagram." (25:19 | Corinne Morahan)
"I'm always listening to my audience. What I'm reading, what they're posting on Facebook. I'm reading every email and comment that comes through." (27:13 | Corinne Morahan)
"I made a massive investment this year and I hired a full-time salaried head of in-person organizing." (32:33 | Corinne Morahan)
"We've built in a lot of redundancies into the business, not too many because we don't want to be wasteful, but a lot of quality control." (34:55 | Corinne Morahan)
About the Podcast Guest:
Corinne Morahan is a Speaker, Strategist and Coach, leading the industry in strategies to take action to create a life you love. As the Founder and CEO of Grid + Glam, her work has been featured in The Boston Globe, Architectural Digest, New York Magazine, HGTV Magazine, NBC News and more.
To learn more about Corinne Morahan visit her website and follow her on Instagram.
About the Podcast Host:
To learn more about Lindsay Pinchuk visit her website (Lindsay Pinchuk).
About Dear FoundHer…:
Dear FoundHer... is a weekly letter to female entrepreneurs to inspire, motivate and provide actionable tips for success through thought-provoking conversations with some of the most successful founders and entrepreneurs who have paved the way. Hosted by award-winning entrepreneur, Lindsay Pinchuk, each week she picks the brains of some of her closest contacts, offering them the chance to share their teachable moments as well as business, marketing, content, social media tips and more! Your journey as a founder is the ride of a lifetime, some come on in and join us!
Listen to, or watch, the full podcast interview by Lindsay Pinchuk on your preferred podcast channel.
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